VANCOUVER–CUPE members who work in community health launched a campaign today to raise public awareness and understanding of the services they provide in communities across British Columbia.
“Lots of people don’t realize the many ways we help,” says Jill Stromnes, an administrative support supervisor with Fraser Health. “But children, adults and seniors in B.C.’s communities rely on the services we provide.”
The campaign includes a 30-second on-line video spot, two radio ads and an online banner– which all direct the public to a website (www.howcupehelps.org) that introduces visitors to CUPE members and the services they provide.
Services that CUPE members provide vary from applying fluoride varnish to the teeth of children who at risk to helping seniors so that they can live independently in their own homes.
CUPE BC represents over 1,000 community health workers who provide diagnostic, clinical, inspection, advocacy, home support, counseling, prevention and rehabilitation services in B.C.'s communities.